The roles brands play our lives have changed. A brand is no longer what the owner of the brand tells its audience it is; it’s the collective opinion of everyone the brand contacts. The one-way noise of traditional advertising, whilst still deserving its place in the mix, may by itself no longer be a persuasive way to win customer loyalty. The role of branding, however, is stronger than ever. At Brandizen+ we believe that brand and reputation are indivisible. And in today’s world of the ubiquitous personal brand, everything is branding.

It is no longer enough to create and market best-in class products or services. Today’s brands are expected to also behave as one would expect a model citizen to behave. Consistency and authenticity of brand and brand voice are more important than ever to success. Visual, verbal and sonic branding must work in concert to build and maintain a level of audience familiarity and trust demanded of these new brand citizens. 

Our brand name is a portmanteau of brand and citizen, reflecting the constant ambition behind everything we do for our clients.